WABA 2024

Reflecting on Our Experience at WABA Korea Expo & Festival

kkot had the incredible opportunity to participate in the 4th annual WABA Korea Expo & Festival at Magnuson Park Hangar 30 in Seattle. Organized by the Korean American Chamber of Commerce Washington, the event was a vibrant celebration of Korean culture, business, and community. We were honored to be a part of such an inspiring gathering of entrepreneurs, industry leaders, and visitors who share a love for Korean heritage and innovation.

A Day of Connection and Celebration

WABA (와바), meaning “Come & See!” in Korean, truly lived up to its name. With over 1,000 attendees, the expo was bustling with energy, featuring an exciting mix of Korean foods, merchandise, cultural performances, and business showcases. It was a privilege for kkot to introduce our skincare line to a diverse audience and engage with so many passionate individuals throughout the day.

What We Shared at WABA

At our booth, visitors got to experience firsthand the benefits of our science-backed, natural skincare products. We demonstrated how our formulations—rooted in Eastern medicine and modern research—nourish and protect the skin. Seeing people light up as they tested our products was truly rewarding.

Beyond product demonstrations, we loved engaging in meaningful conversations about holistic skincare, ingredient integrity, and self-care rituals. It was heartwarming to meet customers who resonated with our mission and shared their own skincare journeys with us.

Highlights from the Expo

Community Engagement – Connecting with fellow entrepreneurs and industry leaders was a highlight of the day. WABA provided a space to exchange ideas, form new partnerships, and support one another’s businesses.

Celebrating Korean Heritage – From the breathtaking cultural performances to the rich selection of Korean foods and goods, the event was a beautiful showcase of tradition and modern innovation. It reminded us of why we are so proud to have our roots in both Korean heritage and scientific skincare.

Overwhelming Support – We were deeply grateful for the warm reception from everyone who stopped by our booth. Whether you were new to kkot or a returning supporter, your enthusiasm and curiosity about our brand meant the world to us.

Looking Ahead

Attending WABA Korea Expo & Festival reaffirmed our passion for creating skincare that blends science and nature with purpose. We are excited to continue sharing our products and expanding our community, inspired by the connections we made at the event.

To everyone who visited our booth—thank you! Your support fuels our mission, and we can’t wait to see you again at future events. If you missed us at WABA but want to learn more about kkot, explore our products.

Here’s to celebrating culture, community, and skincare that truly cares!